New York, NY (PRWEB) July 9, 2009 — Cartoon Network, the number one kids’ channel in Asia Pacific, today announced that GoAnimate’s ground breaking software-as-a-service (SaaS) technology will power Toon Creator, a new regional interactive platform which aims to inspire creativity in kids through technology.
“As the leading kids’ entertainment provider, we are encouraging kids to think out of the box via new and innovative platforms. Cartoon Network’s Toon Creator, built on GoAnimate’s SaaS platform, gives kids the unique opportunity to create their own animation using some of the Network’s most popular characters. For the first time ever, kids can step into the shoes of a Cartoon Network animator while being able to interact with their favorite toons like never before,” said Benjamin Grubbs, Regional Director of Turner Entertainment Interactive Media.
As part of the interactive initiative, Cartoon Network and Hewlett-Packard have teamed up to launch the inaugural Toon Creator Awards, set to run from July 13 to September 30, 2009. The Toon Creator Awards will encourage kids to create their own 25-second short animation using characters from the hit Ben 10: Alien Force and Chowder animated series. The program aims to inspire creativity in children while helping them prepare for tomorrow’s academic challenges through computer technology education today.
“For the last year at GoAnimate.com, we have been helping major brands give their fans an entirely new way to interact with them via their own customizable animations,” said Alvin Hung, Founder and CEO, GoAnimate. “By licensing the GoAnimate platform as a service, we are now helping brands engage with their customers and fans directly from their own sites for even deeper interaction. Being chosen by Cartoon Network to power their creative awards program for kids is a great validation of our SaaS platform, and is the first of many to come.”
GoAnimate’s new software-as-a-service (SaaS) approach enables companies to integrate the advanced animation automation technology into their own websites for a completely new brand interaction experience that revolutionizes how fans engage with their favorite brands. As the next evolutionary step in brand interaction, GoAnimate’s SaaS platform puts customizable, animated versions of the brands into the hands of customers and fans and enables them to create their own content on the websites.
About Cartoon Network & Turner Entertainment Interactive Media
Launched in the Asia Pacific in 1994, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network offers the best in animated entertainment. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including BEN 10, BEN 10: Alien Force and The Powerpuff Girls. Cartoon Network is the number one channel for kids in Asia Pacific and is currently seen in close to 60 million cable homes in the region.
Turner Entertainment Interactive Media (Turner Interactive), a unit of Turner Entertainment Networks Asia, Inc., develops and distributes online video, gaming and commerce products and services for Turner’s brands in the kids’, animation, and general entertainment categories. The unit is responsible for the localization and growth of Cartoon Network’s websites, which now attract over three million unique users a month. Turner Interactive also manages and develops the online destinations for Turner’s other entertainment brands including POGO, Galli Galli Sim Sim, TCM Turner Classic Movies and the WB Channel.
TBS Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
About GoAnimate, Inc.:
GoAnimate is an online animation platform that enables everyone to create and share short animated films. In the past, creating animations required technical skills and artistic talent. Now, with GoAnimate, everyone can make fully customized animations with just a few clicks.
Using a Software-as-a-Service (SaaS) model, GoAnimate also enables media companies and global businesses to integrate the animation platform into their own websites.
Founded in 2007, GoAnimate has offices in New York and Hong Kong. The GoAnimate team consists of proven entrepreneurs, expert marketers and established brand builders. They have held management positions with industry leaders such as Oracle, Hasbro, RC2, Quantum Studios, and ImagineAsia. We believe the world is made up of great stories, and we want to empower you to creatively tell yours and then share them with your world.
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